Is PPC a profitable marketing channel for your business?
For a business, it’s imperative to know the return they are getting on the amount invested. Generating leads may be important, but ultimately the profits are calculated based on the sales for the invested amount.
Pay per click services being one of the profitable marketing channels in maximizing ROI, we conduct our ad campaign based on the following calculation:
Do you know the Approx. Estimation for Cost Per Lead?
Approx. Estimation for Cost Per Lead:
- Estimated clicks per day = 10
- Avg. cost per click = $3 (This value will vary based on industry and location wise)
- Clicks in a month = 300
- Min. Ad budget spend = $900
- Conversion rate may vary between 2-8% based on landing page design and industry
- Conversion rate = 4% (Approx.)
- Expected Leads = 12
- Cost per lead = $75
This is just our estimation. Replace this with your number and see if your cost per lead is lower than the amount you spend in traditional marketing to gain a prospective customer for your business. If yes, investing in PPC will be a profitable choice.