Amazing Benefits of Influencer Marketing
In a nutshell, influencer marketing means to leverage the follower base of social media influencers to generate leads and increase sales. From brands to individuals, influencer marketing offers a wide range of opportunities.
According to a report from Mediakix, influencer marketing is likely to jump from $5 billion to $10 billion industry by 2020. Also, the ROI from influencer marketing is pretty high and seems impressive. But how did it all start?
The origin of influencer marketing can be traced back in the 19th century when Nancy Green was hired by R.T. Davis Milling Company as the face of a pancake mix called “Aunt Jemima”. This was the first time when using the face of an influencer helped the brand to increase sales and boost brand awareness.
Since then startups, MNCs and even individuals have leveraged it for many purposes.
But does influencer marketing really works?
A recent survey says that 49% of the consumers depend on influencer recommendations. The same survey also depicts that out of those 49%, 40% of the people actually purchase something after seeing it on Facebook, Twitter or Instagram.
The wedding of Nick and Priyanka can be considered as the best examples of how influencer marketing was done in the right way. Remember Nick Jonas posting about his bachelorette on a yacht with some elite vodka? It is estimated by Matt Kirschner that the partnership was worth about $150,000. Kishner is a partner at influencer marketing and experiential events agency Talent Resources.
“Overall, I would say they're taking this opportunity and they're running with it, not just in terms of financial gain but I think they're doing more good than bringing in money for themselves,” says Kishner.
Benefits of Influencer Marketing for Brands
With the increasing popularity of influencer marketing, more and more brands are zeroing in on the industry. Also, several startups have started to provide digital marketing services in India. Here are some of the biggest perks of influencer marketing for brands.
Boosts Brand Awareness
The minute an influencer talks about your brand, his/her fan base comes to know about your existence. It will allow social users to know about your brand, your story, the services your brand offers. All you need to do is to use a social media marketing strategy along with influencer marketing.
Reach the Right Spot
One of the major perks of Influencer marketing is that it helps you to reach the right people. With the help of a relevant influencer, you get the chance to promote your services in front of the right people.
Build Trust Quickly
While there are many other marketing tactics, influencer marketing is one of the quickest ways to gain trust. As the influencer comes with a ready-made fan base, it becomes easy to develop the trust score. Want to skyrocket your sales with influencer marketing? Hire the best social media advertising agency today!
Benefits for Individuals
Not just it helps the brands to increase sales but it also helps individuals in several aspects.
Builds Powerful Partnerships
If you are someone who has a considerable fan base on social media platforms then you get the chance to build powerful partnerships. Brands are always looking out for both macro and micro influencers for helping them in their promotional strategies.
It's a Two Way Process
Once you shook hands with a popular brand, you get connected to their audience as well. This partnership just doesn't help them to boost credibility but also helps you to boost awareness.
Provides Value to your Audience
The principal of any marketing tactics is to provide value to your audience and influencer marketing embraces the concept. If you get to promote something that actually solves a real issue, educates or inspires, you just don't need anything else to grow your fan base.
With the explicit understanding of how to achieve your marketing goals with influencer marketing and how to bridge the gap between you and your targeted audience, you can easily level up your entire marketing strategies.