Evaluating a Corporate Video Production Company
A good corporate video is one you can flaunt to your clients for a good, long time to come. It is among the very first interactions that clients have with your company. Moreover, video is exploding even as we speak.
Now that the need for a good corporate video has been quickly established, let’s move on to the matter at hand - choosing the right video production company to work with.
Your business is unique and so are its needs. Here’s how to go about finding a good fit to work with your business when it comes to crafting your corporate video.
How well are you communicating with each other?
This is a subjective call you must take. But we’re not going to just leave you in the deep end. Here are a few pointers that you can gauge to well this is happening:
- Does the video production company understand your end goals?
- Are they asking relevant questions?
- Are you both on the same page when it comes to ideas and approaches to best frame your brand?
If you feel comfortable with the answers to the above questions and the rapport that’s developing between you and the video production company, then, chances are, you’re on the right track. Great going, mate!
Is their portfolio impressive?
Do you see elements in their portfolio and case studies that could add value to your corporate video? Titles, voiceovers, music, animation, graphic design, SFX, and footage are some of the key aspects to pay attention to. Do watch a good number of videos from their selection all the way to the end to get a holistic picture of their video production skills. If, on the other hand, past work is not readily available, we suggest you make it for the door quickly.
Are they priced right for your company?
The financial fit of the corporate video makers with your business can not, of course, be ignored. Remember that video production can be priced very differently from each other - starting at a few thousands per video and running into a few lakhs per video! So if you’re on the lookout to earn some social media brownie points with your video versus use the corporate video for years to come, your budget allocation would vary wildly.
While top-notch videos are expensive, they also take heaps of work and involve expensive equipment. This is in addition to the cost of personnel, many of whom come with years, if not decades, of experience under their belt.
The most efficient approach to understand your market is to take a few quotes and see how they compare. Look for clarity and transparency in the quote that is being made. A lack of these could mean you’re headed for additions to the budget mid-way through the exercise. Experienced corporate video makers should have no trouble estimating the budget for you in a comprehensive manner. Also, check for the number of rounds of edits that are included in the quote.
Don’t forget to take the help of the internet!
Today, it’s easier than ever to leave a negative review online. Don’t be shy to see what people have to say about the company. A quick search should give you the required information.
Now that you’re armed with the basics of what it takes to choose the right video production company for your corporate video, we urge you to get out there and play the field! And we - a premier corporate video production company in Bangalore - invite you to share your experiences in the comments section.