7 Common SEO Mistakes to Avoid

October 29, 2018
Digital Marketing, IT

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The world of SEO is a quickly evolving one. Here’s a primer to stay on top of all the SEO hacks of yesteryears that aren’t working any more, and ways to ensure that you’re not making rookie mistakes in your endeavour to climb the search engine rankings, and stay there.

Presenting… 7 Common SEO Mistakes to Avoid.

1. Ignoring Long-Tail Keywords

Let’s start right the beginning: the selection of keywords for your website. A very common mistake when it comes to keyword selection is neglecting long-tail keywords. Search engines and users alike love long-tail keywords. Why, you ask? Because people tend to search for specifics when they are closer to the purchase point of any product or service.

2. Stuffing Keywords

Stuffing keywords is an SEO trick that used to work in its early days, but no more. Today, an excessive presence of keywords in your content is, in fact, seen as spammy by search engines. It can actually hurt your SEO efforts. Plus, it hurts your brand as the content will be perceived as unnatural or even useless by your users or audience.

3. Neglecting Content Relevance

The rule of thumb here is to produce content that is about your keywords. Look at it from the search engine’s point of view. They want to help users find content that’s relevant to their search terms. They achieve this by ranking that content higher that meets user needs better.

This mistake is usually the result of trying to address too many keywords through a single piece of content. Instead of doing this, to win at SEO, align your focus with that of the search engine and roll out different pieces of content to meet the needs of different user queries.

4. Publishing Copied Content

Plagiarized content from elsewhere on the web hurts your SEO badly. Instead of publishing unoriginal content, invest in crafting original and meaningful content that drives engagement. We assure you, the ROI will be high.

5. Forgetting About Title Tags, Meta Descriptions and ALT Tags

In the world of SEO, it makes sense to make use of all the optimizable elements available to you to signal the contents of your text to search engines. To add to this meta title and meta descriptions are in reality crucial elements when it comes to SEO.

Also, search engines can’t identify the contents of images. The only way to signal to the search engines what your image is about is by adding an alt tag or image tag. Ensure you take advantage of this element as it affects the way search engines index your pages.

6. Being Inattentive About Linking

Gaining external links that lead from relevant, reputed, high-authority and high-ranking websites to your content to can add much to your SEO goals.

Another area that we’ve seen could do with improvement is the use of ineffective anchor text. Don’t waste this precious SEO resource. Also, using the same content for anchor text repeatedly can be seen by search engines as being spammy. Run as fast as you can from too much repetition here!

Also, don’t go overboard with internal links. The key idea here is to keep it natural and relevant.

7. Wasting the Analytics

You need to look no further than Google Analytics and Search Console Tools when it comes to measuring the results of your SEO efforts. Make use of these tools to track your progress and implement continuous improvement strategies for your brand.

And… you’re all caught up! We hope this post has been of help to you.

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